Want to work in the Online Digital Arena? We are looking for candidates with a great attitude who can take charge and run in a fast paced environment. This is a great opportunity for an individual who is seeking a career in the digital marketing space.
Summary
This role merges components of both digital marketing strategy and operations. We are looking for a detail-oriented creative marketer who has experience in social media and can fulfill operational tasks as well.
Primary Duties & Responsibilities
- Social media responsibilities include:
- Content curation, calendering and publishing across Facebook, Twitter, Linkedin, Snapchat, and Instagram and more.
- Monitoring, tracking and engaging in relevant social discussions about our company, industry and competitors to position Brandify as a thought leader.
- Running regular social advertising campaigns, tracking and reporting success.
- Testing and experimenting outreach efforts to generate more inbound leads and target more potential customers.
- Optimizing social and blog content and driving traffic to Brandify’s website, Knowledge Center and blog from social channels.
- Marketing operations responsibilities include:
- Assist with event coordinating for trade shows and special events.
- Research and gather event /trade show to help raise brand awareness and expand potential sale opportunities.
- Assist on inventory tracking for marketing team.
- Record and update inbound/trade shows leads on monthly basic and notify team on any important changes.
- Be able to work with large file of data and perform data cleansing tasks using Excel.
- Manage client database for special campaigns/events throughout the year.
Education & Work Experience Required
- BA/BS degree in Communications/Marketing or equivalent work experience.
- Efficient in Microsoft Office (Word, Excel, PowerPoint)
- Active and well-rounded personal presence on social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency with HubSpot platform: Areas of focus include Hubspot’s Social Inbox and CRM
- Bonus experience and skills include Adobe Creative Suite, demand generation marketing, inbound marketing, and blogging.
- Excellent organizational skills to work independently and manage projects with many moving parts
- 1-2 years of marketing and content creation experience.
