Sr. SEM Analyst 
Client Services | Anaheim, CA

Want to work in the Online Digital Arena? We are looking for candidates with a great attitude who can take charge and run in a fast paced environment. This is a great opportunity for an individual who is seeking a career in the digital marketing space.
The Sr. SEM Analyst position is responsible for tracking and implementation of ad traficking and supporting other marketing goals. The Sr. SEM Analyst will lead weekly reporting calls for clients, including communicationg performance results, optimization opportunities, innovation and more. 

Primary Duties & Responsibilities 

  • KPIs definition, Tracking Implementation and Ad trafficking
  • Manage day-to-day optimization activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimization
  • Build reports and dashboards to monitor clients’ campaigns performance
  • Lead weekly reporting calls for clients, including communicating performance results, optimization opportunities, innovation, etc.
  • Knowledge of SEO techniques.
  • Have in-depth knowledge of local advertising (Search/Display/Social/Video).
  • Experienced with setup and implementation of advertising campaigns.
  • Experienced with performance reports generation with recommendations for improvements.
  • Good problem solving, diagnosis and troubleshooting skills.
  • Knowledge of landing page’s user experience.
  • Proficient in Data Analysis & Microsoft Excel.
  • Ability to synthesize large amounts of information and translate into an easily-understood story.
  • Knowledge of Web Analytics tools (Google Analytics, Omniture, Webtrends, etc.).


Education & Work Experience Required 

  • Bachelor's degree in Business, Finance, Statistics, Economics, or Marketing. 
  • Minimum 2 years experience in PPC. 
  • Google AdWords and Google Analytics certifications are preferred.

About Us: Brandify was founded in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 500,000 brick-and-mortar locations, Brandify has channel strength that reaches millions of consumers around the world. 

BenefitsBrandify offers a competitive benefits package to our full-time employees.  These benefits include: Medical, Dental, Vision, Life Insurance, 401(k), and ESOP.  Includes paid holidays and paid time off.