Given: Voice search technologies are changing the way customers find and engage with brands. Customers will expect:
- For brands to be conversational and understand them in their own words.
- For brands to remember their habits, needs, intent and location.
Question: How is location powering your brand for the customers of tomorrow?
Hypothesis: Connect online to offline by automating local intelligence.
Labs Experiment: Cognify
- Messaging- Simplify and enhance the user experience through an always-connected 1-1 messenger bot that offers localized information in the moments that matter.
- Voice Search Optimization- Invest in location data optimization for traditional and alternative modes of voice search like Alexa, Allo, Slack, Siri and more.
- Natural Language and Semantic Learning- Understand unstructured conversational language, sentiment and intent through robotics and systems of artificial intelligence like IBM Watson.