How National Brands use Yelp to Achieve Hyperlocal Marketing at Scale

National brands across all industries are leveraging Yelp to scale their local marketing efforts.


Discover how to promote new products and limited-time offerings using new tools.


Improve the way your company customizes its messaging and offerings for a hyperlocal audience.


Learn how Yelp helps brands announce special services by state, city, or location.

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Guest Speaker - Dylan Swift

Dylan joined Yelp in 2009 and leads the company's Enterprise Marketing team. He began his career at eBay, where he spent 6 years growing the community via online marketing and business development. Dylan has also led online marketing at Prosper and Lending Club. He has an MBA from Wharton and a BA in art history from Bowdoin College. 

Speaker - Dustin Hayes

Dustin Hayes is Director of Marketing at Brandify. Having a career rooted in content creation and creative direction, Dustin believes that an effective marketing strategy resides at the crossroads of imaginative exploration and precise execution.


Brandify is an industry-leading provider of location-based digital marketing solutions that helps brands connect to their customers. Brandify does this by capturing data as well as providing strategy and customized solutions to help brands maximize their online presence and drive customers to their locations.