Given: Customers are not brand loyal, and brands are not customer loyal. Customers will seek:
- For brands to offer discounts, promotions and deals relevant to them.
- Instant information based on their context and channel of engagement.
Question: How will customers return to your store locations?
Hypothesis: Connect online to offline by automating local intelligence.
Labs Experiment: Audience
- Data Integration- Begin ingesting key user information such as device graphic, demographics, interests, intent and more.
- Data Activation- Implement core user data into retargeting campaigns that work to personalize your locators, local pages, mobile apps, emails, SMS/MMS, and retargeted digital advertisements.
- Offline Attribution & ROI- Track in-store visits and traffic by online channel, demographics, geographics and affinities of identified and targeted users.